Marketing Tools & Strategic Delivery
If you don’t have a clear marketing strategy or is planning to change your strategy, the list of strategic planning tools below will help you narrow in on the most important decisions in a coherent manner so that your resulting plan is high-impact, well-defined and realistic.
Defining your marketing strategy has multiple stages. We’ve grouped some of the most useful marketing strategy tools for each focus area for easy reference.
Define Company Mission and Objectives
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.
Define marketing strategies
A long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining whom your customers are to decide what channels you use to reach those customers.
Analyze Current Position
Current position analysis is used to assess the willingness of a company to satisfy its existing (and non-current) responsibilities.
Can be done via SWOT Analysis, Porter's Analysis, BCG Matrix etc
Implement and Control Marketing Execution
Marketing implementation is a way to implement your marketing plan through detailed project planning that aligns with the overall strategic goals of the organization. Control is simply the way you ensure that the milestones you set on your implementation plan are being met.
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