DIGITAL ENGAGEMENT STRATEGIES
Digital engagement strategies refer to the techniques and methods used by businesses to interact with their customers and build relationships with them through digital channels
Social media marketing
This strategy involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to connect with customers, share content, and promote products or services
Content marketing
This strategy involves creating and sharing valuable and relevant content such as blog posts, videos, podcasts, infographics, and eBooks to attract and engage customers
Email marketing
This strategy involves sending personalized and targeted emails to customers to keep them informed about promotions, new products or services, and other news
Live chat support
This strategy involves providing real-time customer support through chatbots or human agents to assist customers with their queries and concerns.
Mobile optimization
This strategy involves optimizing a business's website and content for mobile devices to provide a seamless user experience for customers who use their smartphones or tablets to access the website
Influencer marketing
This strategy involves partnering with influential people in a particular industry or niche to promote a business's products or services.